Content Marketing Types
“Content marketing is really like a first date. “If all you do is talk about yourself, there won’t be a second date,” said David Beebe. Content marketing is the method of creating online written and visual content in order to attract more conversions and boost brand awareness. There are various types of content, such as infographics, blogs, social media, and more. Let’s delve deeply into the main types of content marketing.
Social Media Content Marketing
With the increased use of social media, companies are investing in social media marketing. Indeed, they use Instagram, Facebook, TikTok, LinkedIn, and other platforms to post the content of their brands there. This is done through posts, videos, carousels, and stories. For example, the Chabco Solar Instagram page was created to promote several types of portable power stations. It also presents their main uses and specifications for indoor and outdoor activities.
Content Marketing Type: Video
It is important to state that 78% of the marketers said that videos improved purchases for their brand. Also, 86% of them mentioned that videos drive traffic to their website. This shows that video marketing enhances the ROI of a business. For instance, the video “Baby Shark Dance” has gone viral with 11.34 billion views. It is a song for children.
Blog Content Promotion
Blogs need high creativity and they are an important kind of inbound marketing. One can use blogs to advertise both internal and external articles through links. It is also used to include information about products or services of a brand. For example, the blogs of Boulevard Views Real Estate in Dubai promote properties for sale and apartments for rent in Dubai and elaborate on other topics related to real estate. Furthermore, the blog “Popular Buildings in Downtown Dubai” engages interested audiences to learn more about this topic and boosts their services.
All in all, in order to master the content marketing types, you have to use a successful content marketing strategy. Contact our digital marketing agency to enhance your digital presence.