In order not to fall into the hassle of losing money when advertising on Facebook, you have to monitor your analytics. You can do this by creating a strategy to lower your Facebook CPM. Let’s discover the top tips to decrease your Facebook CPM.
What is Facebook CPM?
CPM stands for “cost per thousand.” It determines the success of your campaign. It is also a paid advertising strategy in which businesses pay for every 1,000 impressions received by an ad. When the CPM is low, then you will get a high ROI. Have a look at the following ways to ensure that your CPM is low.
Lower your Facebook CPM by Restricting Your Target Audience
When advertising, you have to specify your target audience. For example, Facebook, which is used by millions of people, allows you to target your audience to a specific advertisement.This enables you to address a specific segment of your market. Indeed, you can target people according to their demographics.
Create attractive images
The more people engage with your ads, the lower the CPM. Making stunning images with high resolution arouses the attention of your audience. Also, make sure that the image is suitable for the social media platform that it will be published on. The image reflects your company. So you have to make it professional.
You can use remarketing to generate leads. For example, if someone visits your website and he/she does not purchase anything, you have to reach out to them.