SEO refers to search engine optimization. It is the act of optimizing your website to boost its visibility in the search results on Google when people search for products or services that meet their needs. According to research studies, “between 70% and 80% of users completely ignore paid advertisements.” High SEO rankings are affected by several factors, such as backlinks, social media interaction, and traffic. Let’s dig deeply into the top 4 SEO trends for 2022.
SEO Trends for 2022: Ensure Expertise, Authoritativeness, and Trustworthiness in Your Content.
Creating high-quality content can enhance your website’s ranking on Google. To be more specific, you have to take into consideration the EAT principle: expertise, authoritativeness, and trustworthiness. In order to do so, the following ways can help you. To begin with, Establish buyer personas to determine what type of content customers prefer. Then, they conduct research to figure out their journey. After that, take this data to generate content that is appropriate for users. For example, if you want to create videos for teenagers, you have to use some types of videos that suit them to improve their engagement.
SEO Trends for 2022: Creating Long Content to Enhance Rankings
According to the Backlinko and BuzzSumo study, “posts longer than 3,000 words get an average of 77.2% more backlinks. Moreover, they found that articles that fall between 1,000 and 2,000 words get 56.1% more “social shares” on social media. This shows the importance of developing long-form content with good quality in boosting traffic. Indeed, you have to implement headings, relevant keywords, authoritative backlinks, and a CTA.
Use high-quality images and customized file names for the images on each page. You can also use alt tags and include images in your sitemap to be easily crawled. These images help people to purchase your products or services.
Increase in the Visibility of Featured Snippets
Featured snippets appear at the top of the search results in a box. They present brief information in the form of bullet points or questions and answers. Some snippets include images, prices of the products, and more.
All in all, these SEO current trends help you rank at the top of the search results on Google. You can head over to the four tricks to boost your SEO rankings and the Five tips to create content that standout. Contact us for more tips.